Digital marketing is an element of promotion that uses digital technologies like computer networks, mobile phone applications, and other digital devices and platforms to advertise products and services to consumers. The digital world includes online media, websites, blogs, social media, and instant messaging. All three forms of media play an important role in promoting a product, as they have the power to reach millions of customers and potential buyers instantly. Thus, they help promote sales and increase profitability.
On the other hand, traditional marketing practices use printed media like brochures and business cards, while traditional advertising and PR work through radio, TV, and yellow pages. In addition to this, there are different kinds of digital marketing tools that can be used to promote a product, like a touchpoint, mobile apps, web banners, and other interactive features. These tools are called the components of digital marketing, as they help companies enhance their reach by integrating the new marketing techniques with the traditional techniques. The most common components of digital marketing are search engine optimization (SEO), display advertising, mobile marketing, web analytics, video promotion, and social media management. As we will see further in this article, the different components help companies reach their target market, resulting in increased sales and profits.
Search Engine Optimization (SEO) is one of the most crucial elements of digital marketing. It ensures the high visibility of the website on popular search engines like Google and Yahoo. This helps the company to generate traffic to its site and increase its presence among target users. There are two types of search engine optimization techniques for online visibility: Pay per Click (PPC) and Pay for Performance (PFP). Both these techniques work, but the main factor of PPC is that it requires payment, whereas, in PFP, the companies only pay when their advertisements are clicked. Thus, both techniques provide benefit to the company selling the product or service.
Display advertising also forms an important part of digital marketing. This technique helps Digital Marketing create brand awareness by displaying their ads on prominent websites like Facebook and Twitter. Displaying ads on social media sites like Facebook, YouTube, and LinkedIn increases the message’s reach as the users of such sites are aware of these ads even before they look at the website. A well-managed digital marketing campaign can get an organization the desired exposure by displaying its ads on the leading websites and generating many free leads.
Mobile marketing has emerged as a major digital advertising platform recently. Most people access the Internet using their smartphones, so marketers target this group of customers with digital marketing strategies. One of the most important aspects of a mobile marketing campaign is that the users should be informed about their email marketing campaign and what they stand to gain from the same. Usually, the message is conveyed through text messages, and sometimes emails are sent as well. It should be remembered that mobile phone users spend more time searching for products and the information they need, so most of the time they are not very keen on getting into advertising.
Email marketing campaigns have proven to be very successful in terms of lead generation and conversion. Experts believe that if you want to increase your conversion rate, you have to focus more on the subscriber’s contact details. Digital marketing campaigns should be designed so that your message reaches the user directly and provides them the necessary information or entertainment. Experts recommend using creative visuals, graphics, and catchy messages to ensure higher touchpoint conversions.
Touchpoint conversions refer to the number of sales or sign-ups in a day and that too in a short period of time. Experts believe that there are two types of digital marketing channels, which should increase the conversion rate. These channels are direct channels and point-of-sale channels. To increase the conversions, you need to focus more on the direct channel strategy and less on the point-of-sale strategy.
Email marketing automation is a new concept that has come up as a blessing for all those who do not have time to nurture their business and send emails to every possible customer. Digital marketing automation software helps you automate your email marketing strategy and help you save time and money on needless efforts. You can also create a unique and innovative email campaign that would compel your subscribers to engage with you and start buying your products.